Family tree of Vikram Lal
The family has brought the Royal Enfield on Indian roads since decades since starting in 1948, under the name of Eicher Motors. The firm was started back in 1948 by Man Mohan Lal as Goodearth Co, an enterprise to sell and service imported tractors. Today, the third generation (Siddhartha Lal), of the Lal family heads the business and Eicher is the third largest manufacturer of commercial vehicles. Man Mohan’s son Vikram Lal is an Indian businessman, the founder and former CEO of Eicher Motors.